Your brochure can be a key tool in your marketing toolbox. At PFL, we provide a wide range of choices for printing brochures, all designed to drive sales. Brochures are a great way to feature your services, especially when placed in high-traffic areas.
We've compiled a list of best practices to follow when it comes to marketing with your printed brochure to give you place to get started.
Know your purpose
When it comes to brochure marketing, make sure you start off with the why. Creating a brochure won't do you any good if you don't know why you're making it. This does not refer to what will be in your brochure, but why your brochure is important and the purpose it serves. Knowing your purpose will help you have a focused, concise message that resonates with customers.
Keep it simple
When it comes to the actual content of your company brochure, don't overdo it. Keep in mind that a brochure is an overview, not an anthology of your business services. By trying to say it all, you could overwhelm readers, sacrifice visual appeal and lose your reader.
Benefits beat features every time
When talking about your business, be sure to focus on the benefits of your company or products, rather than just features. Product features aren't relatable, while benefits speak directly to the customer about what they have to gain by investing in your business.
Have a strong call to action
Make sure that when customers are done reading your brochure, they know what you want them to do. Make sure your call to action is visible, concise and doesn't require any real work on behalf of the customer.
Make it trackable
In order to know your return on investment, make sure your corporate brochure can be tracked. One method for this is it to assign a code number to your brochure. Anyone who wants to claim a free offer or reward must enter the code online, revealing how they heard about your company.
Good display is critical
Apart from the design of your printed brochure, it's important to think about how your brochure is displayed. Consider a brochure holder that can be custom printed to compliment your brochure and enhance your branding.
POP has a team of designers and a ninja who can create a custom brochure just for you. You will work one-on-one with your designer to guarantee your vision is realized on paper.
Our graphic designers are highly qualified. They understand good design principles and have extensive pre-press knowledge, but more importantly, they create designs that function the way you need them to-growing your business!
Custom business card design is very affordable - call 850-434-2588 now for a quote!